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Recently, California Governor Gavin Newsom signed eight laws addressing challenges in the field of artificial intelligence. These laws aim to tackle issues related to the existential risks posed by AI systems, the deepfake production of nude images by AI generators, and the creation of AI clones of deceased actors by Hollywood studios. Among these, SB926 criminalizes the creation and distribution of deepfake nude images and defines using AI-generated nude images resembling others for blackmail as illegal. The SB981 bill requires social media platforms to establish user reporting channels for relevant content.

The actors' union SAG-AFTRA has signed an agreement with AI cloning startup Narrativ, allowing actors to legally license their voices for AI-generated audio advertisements. The agreement ensures that actors have the right to understand and reject brand proposals, set prices, and negotiate for fair compensation. SAG-AFTRA's benefit plans will receive a share of the advertising revenue, though the specific percentage has not been disclosed. This agreement aims to address the widespread dissemination of AI-cloned voices without authorization, following ongoing concerns within the AI industry.